Nowadays a large amount of advertising is aimed at children. Some people think this can have negative effects on children and should be banned. To what extent do you agree or disagree?

 

本题为彻底的旧题，重复的是2014年4月24日和2016年2月20日的旧题，几乎两年就会重出江湖，值得大家关注。其实，广告类话题一直都是雅思作文的常见话题。

 

本题的关键是：儿童广告被认为对孩子产生了负面影响，那么是不是该禁止针对儿童的广告呢？这类问题，考生可以采取一边倒的论述方式，比如禁止儿童广告，这种结构需要考生找出2-3个禁止儿童广告的理由并加以论证；考生也可以采取双边讨论的方式，既论证儿童广告的价值，又论证其消极影响，最后讨论到底该怎么办。本范文采取种方式，即一边倒地论证儿童广告应该被禁止理由：首先，儿童广告往往过分强调其好玩的一面，从而让孩子觉得学习不需要认真努力；其次，儿童广告往往根据其产品特征，过分夸大这个世界的危险性或者安全性，让儿童对世界产生错误的认识。

 

以下是唐老师提供的7分范文。

 

老师笔记

 

01

 

Advertisements aimed at children can be seen everywhere these days: TV, newspapers, magazines, and the Internet. While these advertisements do have some benefits - they are informative at least, I am quite convinced that they are more harmful than beneficial to children.

 

现在到处都是以儿童为目标人群的广告：电视，报纸，杂志，网络。当然，这些广告的确有一些好处，它们至少能提供有用的信息，但我深信它们对儿童的危害远大于益处。

 

解析

开头引出话题。儿童广告无处不在，并明确提出自己的观点：儿童广告弊大于利。

（2） “While”表示转折。

（3） informative 提供信息的

（4）I am convinced that... 我确信......（= I am sure, I believe)

（5）more harmful than beneficial to... 对......来说弊大于利。

 

02

 

In the first place, in order to attract children, many advertisers tend to overemphasise the "fun side" of their products. More often than not they will promote such products as computer games, dolls, animal parks, and so on. I admit these stuff may be important to children, yet too much of them would distract children from their study. Even when they are advertising learning-aid products, the advertisers often claim their products will make children's learning process full of fun. This is really bad because it giveschildren a false impression that they do not have to put serious efforts into their study. 

 

首先，为了吸引儿童，许多广告商倾向于过分强调其产品“好玩的方面”。它们时常推广的是像电脑游戏，玩偶，动物园等产品。我承认这些东西对孩子可能十分重要，但是过多接触这些东西会使孩子从学习中分心。即使是推销辅助学习的产品，广告商也通常会宣称他们的产品会让孩子的学习过程充满乐趣。这样做的影响十分恶劣，因为这会给孩子一个错误的印象，使得他们认为学习不必付出努力。

 

解析

（1） 提出反对儿童广告的个理由：儿童广告过度强调其有趣的方面。论证的时候注意论据的推进：虽然乐趣对儿童十分重要，但过于强调乐趣会使孩子从学习中分心—即使是推广学习辅助产品也过于强调其娱乐性，使孩子不能严肃对待学习。

（2） more often than not (= often, frequently）经常

（3） distract sb. from sth. 使某人从某事中分心

（4） give sb. a false impression 给某人错误的印象

 

 

 

03

 

At the same time, children advertising is partly responsible for children being kept away from the reality. Catering to the psychological needs of children, many advertisements describe the world in highly imaginative andunrealistic manners. For instance, when they want to promote their doll weapons, they will describe the world as a place full of bad guys. A childexposed to such advertising may develop a deep sense of hostility to the world. On the other hand, when they want to sell entertainment park tickets to children, they will describe the world as a place full of love and without any danger at all. A child who has been made to believe this kind of advertising will have a hard time when they come across troubles in real life.

 

同时，儿童广告某种程度上导致了儿童远离现实。为了迎合孩子的心理需求，很多广告用极其富于想象力和不现实的方式描述这个世界。比如说，当广告商想要推广武器玩具时，他们会描述一个充满了坏蛋的世界。一个孩子若是处于这样的广告环境下可能会对世界有很深的敌意。另一个方面，当广告商想售卖游乐园的门票时，他们会描述一个充满爱、没有任何危险的世界。一个孩子如果被影响而相信这类广告，当他/她在现实遇到麻烦的时候就会处境艰难。

 

解析

（1） 本段提出反对儿童广告的第二个理由：儿童广告导致儿童远离现实，并从两方面举例（要么对世界充满敌意，要么对世界充满美好的幻想）；举例能使得论据丰满而且又有说服力，并且字数也不愁了！

（2） be partly responsible for 对…负部分责任，部分导致......

（3） keep away from reality 远离现实

（4） cater to 迎合......

（5） unrealistic 不现实的

（6） expose (to) 暴露于......

（7） hostility 敌意，仇恨

（8） come across 遇见，遭遇

 

04

 

To conclude, since most children advertisements are misleading, they are really harmful to children who are not old enough to tell the difference between imagination and reality. Indeed, these advertisements may provide useful information for children, but these information can be obtained from other more reliable sources. Therefore, my strong suggestion is that children advertising be banned.

 

总的来说，大多数儿童广告有误导性，对那些年龄幼小还不能够区分想象和现实的孩子来说危害很大。实际上，也许这些广告能为儿童提供有用的信息，但这些信息也可以从其它更可靠的途径获取。因此，我强烈建议儿童广告应该被禁止。

解析

（1） 总结本文观点：由于儿童广告有误导性，因此对还不能区分想象和现实的儿童来说是有害的；尽管这些广告能提供信息，但这些信息可以从更可靠的渠道获得；因而儿童广告应该被禁止。

（2） to conclude 总之（类似词组还有in conclusion，in short，all in all）

（3） misleading 误导性的

（4） tell the difference between…”区分…

 

本范文中可背诵的句子

 

1. While these advertisements do have some benefits - they areinformative at least, I am quite convinced that they are more harmful than beneficial to children.

当然，这些广告的确有一些好处，它们至少能提供有用的信息，但我深信它们对儿童的危害远大于益处。

 

2. I admit these stuff may be important to children, yet too much of them would distract children fromtheir study.

我承认这些东西对孩子可能十分重要，但是过多接触这些东西会使孩子从学习中分心。

 

3. Catering to the psychological needs of children, many advertisements describe the world in highly imaginative and unrealistic manners.

为了迎合孩子的心理需求，很多广告用极其富于想象力和不现实的方式描述这个世界。

 

4. To conclude, since most children advertisements are misleading, they are really harmful to children who are not old enough to tell the difference between imagination and reality.

总的来说，大多数儿童广告有误导性，对那些年龄幼小还不能够区分想象和现实的孩子来说危害很大。

 

7分范文

Advertisements aimed at children can be seen everywhere these days: TV, newspapers, magazines, and the Internet. While these advertisements do have some benefits - they are informative at least, I am quite convinced that they are more harmful than beneficial to children.

In the first place, in order to attract children, many advertisers tend to overemphasise the "fun side" of their products. More often than not they will promote such products as computer games, dolls, animal parks, and so on. I admit these stuff may be important to children, yet too much of them would distract children from their study. Even when they are advertising learning-aid products, the advertisers often claim their products will make children's learning process full of fun. This is really bad because it gives children a false impression that they do not have to put serious efforts into their study. 

    At the same time, children advertising is partly responsible for children being kept away from the reality. Catering to the psychological needs of children, many advertisements describe the world in highly imaginative and unrealistic manners. For instance, when they want to promote their doll weapons, they will describe the world as a place full of bad guys. A child exposed to such advertising may develop a deep sense of hostility to the world. On the other hand, when they want to sell entertainment park tickets to children, they will describe the world as a place full of love and without any danger at all. A child who has been made to believe this kind of advertising will have a hard time when they come across troubles in real life.

    To conclude, since most children advertisements are misleading, they are really harmful to children who are not old enough to tell the difference between imagination and reality. Indeed, these advertisements may provide useful information for children, but these information can be obtained from other more reliable sources. Therefore, my strong suggestion is that children advertising be banned.

(330 words)