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Generally speaking, young people of the present Information Age know much more about international pop and movie stars but they know much less about famous people in their own country. Why this is so, and how to increase young people’s interest in national celebrities in history?

一般来说，当今信息时代的年轻人对国际流行和电影明星的了解更多，但他们对本国名人的了解却更少。为什么会这样?如何提高年轻人对历史上的国家名人的兴趣？

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The first reason for this difference of knowledge has much to do with thevisibility. In a mass-media culture, celebrities, such as pop and movie stars on the international stage, are usually more visible than the famous people in a local country. As a result, young people have stronger feelings for celebrities across the world who appear in mass media a great deal more often than the famous people in their own country who lived in the past. Another important reason is that young people are naturally drawn to the fashionable things NOW rather than anything, however great, in the past. It is not that young people do not understand the importance of these people from history, but that they simply do not care to know more about them. 

这种知识上的差异的个原因与可见度有很大关系。在大众媒体文化中，名人，例如国际舞台上的流行和电影明星，通常比当地的名人更有可见度。因此，年轻人对世界各地的名人有更强烈的感情，他们比自己国家生活在过去的名人更经常出现在大众媒体上。另一个重要的原因是年轻人很自然地被现在的时尚事物所吸引，而不是过去的任何事物，无论它有多了不起。这并不是说年轻人不明白这些历史人物的重要性，他们只是不想去了解他们。

03

In order to attract young people's attention to the famous individuals from the history in the country where they live, the news media outlets, including television and online publications, had better be encouraged to make widely visible those famous people of historical significance to thedomestic audience. Meanwhile, these famous people should be presented in media in such a way that young people can accept them as their role models. Only in this way will young people be interested in knowing more about them. 

为了吸引年轻人对他们居住国家历史上的名人的关注，应该鼓励包括电视和在线出版物在内的新闻媒体向国内观众广泛宣传那些具有历史意义的名人。同时，这些名人出现在媒体上的方式应该能让年轻人将他们作为榜样。只有这样，年轻人才有兴趣更多地了解他们。

04

In conclusion, young people know more about international celebrities who enjoy more visibility than the famous people in their own country. Increasing their visibility and making them more attractive are the two things that must be done in order to draw young people's greater attention to the local famous people. 

总之，年轻人对国际名人的了解更多，因为他们享有的曝光率要多于年轻人自己国家的名人。为了吸引年轻人更多关注本地名人，必须做两件事情：增加他们的可见度，同时让他们更具吸引力。

1. Generally speaking, young people of the present Information Age know much more about international pop and movie stars but they know much less about famous people in their own country.

一般来说，当今信息时代的年轻人对国际流行和电影明星的了解更多，但他们对本国名人的了解却更少。

2. In a mass-media culture, celebrities, such as pop and movie stars on the international stage, are usually more visible than the famous people in a local country.

在大众媒体文化中，名人，例如国际舞台上的流行和电影明星，通常比当地的名人更有可见度。

3. Another important reason is that young people are naturally drawn to the fashionable things NOW rather than anything, however great, in the past.

另一个重要的原因是年轻人很自然地被现在的时尚事物所吸引，而不是过去的任何事物，无论它有多了不起。

4. In order to attract young people's attention to the famous individuals from the history in the country where they live, the news media outlets, including television and online publications, had better be encouraged to make widely visible those famous people of historical significance to the domestic audience.

为了吸引年轻人对他们居住国家历史上的名人的关注，应该鼓励包括电视和在线出版物在内的新闻媒体向国内观众广泛宣传那些具有历史意义的名人。

5. Increasing their visibility and making them more attractive are the two things that must be done in order to draw young people's greater attention to the local famous people.

为了吸引年轻人更多关注本地名人，必须做两件事情：增加他们的可见度，同时让他们更具吸引力。